Women in Vintage Ads Are Way Too Happy about Getting Appliances

Could it be? Is it really? Yes, it's a . . . toaster!

What is going to make you happy in life? Time-saving home appliances. Flashbak rounded up advertisements from the 1940s, 50s, and 60s showing women overcome with joy upon receiving or using new advanced vacuum cleaners, ovens, and refrigerators. As these paired ads from Toastmaster prove, the more pieces of toast that you can toast simultaneously, the happier you will be.


You have to remember that those appliances at the time cost more than cars do, today. How would you feel about getting a new car? I can think of a few Oprah audience members who would show the same kind of enthusiasm...
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